Privacy Policy
PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.shopwildlavenderboutique.com (the “Site”).
Personal information we collect
When you visit Wild Lavender Boutique, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
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Cookies – data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, visit http://www.allaboutcookies.org
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Log files – track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps
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Web beacons, tags, and pixels – electronic files used to record how you browse the Site
The Site uses cookies to track items you place in your shopping cart, including when you abandon your cart. This information may be used to determine when to send cart reminder messages via email or SMS.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:
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Name
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Billing address
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Shipping address
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Payment information (including credit card details)
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Email address
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Phone number
We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing payment, arranging shipping, and providing invoices and/or confirmations). Additionally, we use this Order Information to:
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Communicate with you
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Screen orders for potential risk or fraud
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Provide you with information or advertising relating to our products or services, in line with your preferences
We use the Device Information that we collect to help screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:
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We use Shopify to power our online store
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We use Google Analytics to help us understand how our customers use the Site
You can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
You can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or warrants), or to protect our rights.
Text messaging originator opt-in data and consent will not be shared with any third parties.
Behavioral advertising
As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out using the links below:
You can also opt out via the Digital Advertising Alliance:
http://optout.aboutads.info/
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the information below.
Additionally, if you are a European resident, we note that we process your information in order to fulfill contracts we may have with you (for example, if you place an order), or otherwise pursue our legitimate business interests listed above.
Please note that your information may be transferred outside of Europe, including to the United States and Canada.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:
Email: shopwildlavenderboutique@gmail.com
Mailing Address:
Wild Lavender Boutique
W63N712 Washington Ave. Cedarburg, WI 53012